I’ve been teaching (preaching) SERVICE since 1979….that’s when I got my first “real” adult job with Joske’s of Houston. It was a department store chain…headquartered at the GALLERIA in Houston, Texas. Now, if you haven’t been to Houston, you’re missing out on something BIG. Yes, there’s Big Hair, Big Sports, Big Rodeo, Big Airports, Big Houses, Big Traffic, Big Everything….But, the one thing I learned about and kept with me all these years is the ARt of Service! Joske’s always had BIG SERVICE. We threw “over the top” customer parties, (Urban Cowboy style), champagne fashion shows, specials for our private label credit card customers, exclusive viewings of our latest lines, high tea at 3:00 p.m. with a violin player or pianist or both! Wow, we pampered our customers…we knew them by “first” name….we knew everything about them, thanks to our clientele books…and we took excellent care of their every need. They loved it, we loved catering to them…they became family…and instead of going to work…I would go to my position every day….wondering what wild, crazy, and remarkable things I would encounter and get to do for that day. Yes, I said “get to do”…not “have to do”, there’s a difference.
I had a good teacher, a great teacher, she was, as they say, my mentor. I thought the sun and moon set on her every word, and rightfully so, she was the expert, the epitome of service. You know how when you’re talking to someone, the ones that are really listening and hanging onto your every word, versus the ones that are just looking at you, but their minds are on something else, not necessarily on what you’re saying and trying to convey? We’ll my mentor taught me well. She taught me that SERVICE is an ARt! Everyone can deliver great service, regardless of their circumstances, but not everyone does. So, that’s what makes you Remark – able….Indispensable. Delivering service is an art that involves a couple of critical elements…one being listening and being in the present with your customer.
Another element of “great service” starts with leadership and culture. The Leaders and the leadership of the company, have to embrace service…I’m not talking the flavor of the month or balloons and clowns kind of service…however, that’s fun and once in awhile it’s a nice touch to any service campaign or store opening…but, Service has to be ingrained in the company culture….it has to be the focus….and everyone that is recruited, that is part of the company organization has to have SERVICE running through their blood. Every decision that is made, has to be made with SERVICE in mind. People who deliver great “remarkable” service, consistently, genuinely love to serve others…to give their gifts, to deliver their art. They do it because they don’t know any other way. Their outlook is mostly “sunny” with a few clouds. They want to make people smile…they love life, and want to be seen as “adding” to another’s life in a positive way and are not afraid to ship, even if it’s not perfect….they ship their ARt….they are proud to share their gift of service and they do it…without hesitation.
First and foremost service has to be delivered ( shipped) internally. You can’t deliver great service to your external customer without first getting and giving GREAT service internally. (You can, but it’s much more painful). Yet, how many companies have you worked for or worked with where most of the associates are rude to each other, don’t know each other , are set up to compete with each other…for funds, etc., or just plain don’t care about each other’s needs? This attitude spells disaster. We don’t have room for these types of company’s anymore. Customers can see right through this, with complications, screw-ups, or just a maze of red-tape when trying to get something done. Customers will not put up with a poorly run….serviced, company and they don’t have to. Customers today can go anywhere to fulfill their needs, and they will….they will only be loyal to a company that they feel is delivering (shipping) great service internally…and it’s demonstrated EXTERNALLY.
Internal Service is not hard to accomplish, but it is ignored by a great many companies. It’s almost as if we think it’s OK to treat each other poorly since we’re in the same company. Similar to how we sometimes treat our loved ones…sometimes they see and get the worst of us…because they know we’ll forgive them. Don’t fall prey to this. Everyone deserves respect…and even more so, every employee arrives wanting to do a good job, to fit in, to be a part, to be included…to be appreciated for the gift of service they give to one another.
What powers great service, above training, communication, interpersonal skills, employee handbook, policies, etc. is ATTITUDE. Everyone is always asking me about how to create a great attitude in people. You can’t create attitude…but, you can demonstrate, encourage, model, and reward great attitude. People know right from wrong, generally. It’s a choice they make every day, whether to have a great attitude or a poor one. I can always find plenty of things to complain about, to be disappointed about, to be critical about…but, I will choose to wake up every morning….thankful for the smallest things. Thankful for a nice hot cup of coffee, for my 2 dogs licking me, for the paper being delivered in my driveway vs. in my bushes, for the sun shining, for my roses blooming and smelling like sweet perfume, and for my husband, still lying in bed…sound asleep with a sweet smile on his face…probably having an amazing dream!
See, that’s what I’m talkin’ about….attitude is made up of the small stuff, the insignificant stuff that we may take for granted everyday…but, if we didn’t have it…how miserable would we be. Attitude is a choice of “how” we want to react to the day’s problems, the day’s issues, the up’s and down’s we will likely experience in this thing called “living”.
When we get our internal customer service “attitudes” in check, then we can focus on the “fun” stuff…the External Customer. This is where we can truly start to shine…because everyone in the company has our BACK. It’s amazing how innovative, creative, and REMARKABLE we can be when we know someone has our BACK.
External Service…what the customer can see, will always be dependent on how we view and treat each other (internally). External Service is what we ship to our customers everyday in the hopes that they will see, experience, and acknowledge our efforts to provide them with Remark-able service and products. We’ve all experienced lackluster, dull, boring, you’re interrupting me, type service. It truly is a disgrace, and yet we do put up with it….but, as we’re leaving, how many of us just start to feel sorry for them, sorry for their state of being, sorry for the company, etc. Yet, if we had an alternative to this store, this product/service, how many of us would go, or have gone to their competitors…in hopes of a different experience? I have. Yet, how many more of us, just put up with it…we’ve become immune to it…and we don’t realize how “poor” the service is…we’ve gotten used to it. BUT, if someone came along and offered us REMARK – able….amazing service…wouldn’t that be something to talk about?
Next time you’re in a store…shopping, picking up something, browsing….notice the service. Do they approach you with a smile, their name, and an offer to help? Do they let you know where you can find them? Do they allow you to meander without hovering? Do they attempt to start a short conversation…and see where it leads? Do they process your account with accuracy, and efficiency? Do they make sure they know how to contact you for additional services, discounts, newsletters, offerings? Do they care about your experience and ask you how your experience was? Do they “recover” well from a setback, or a problem? Do they ask for your feedback, and listen to your every word? Do you FEEL like you would like to come back and have them service you again? Do they follow-up with you after your encounter and ask how everything is?
My Veterinarian does…after every doctor/office visit I get a phone call or an email…making sure my Sparky or Wally is doing well. Heck, even my car company calls me after my service…to see how it went…and ask me to complete a short survey. Yes, it can be tedious, but, at least, they are trying.
I’m tired of getting HO-HUM service….I want employees to love their customers again….to engage us, to entertain us…to communicate effectively with us. I don’t want to feel like I’m interrupting, or being a pain in the neck….So, I guess I’ll continue to try to find the companies with employees that “get to do” great things, and give them my business and the rest…well, the rest will just become a statistic never realizing their potential and the joy of giving the “GIFT” they never gave.
